about our unusual brand

The idea for AMÉ Bri was born when founder Élise Briand was searching for her own wedding outfit.
Surrounded by endless princess-like gowns, she found everything too similar, too safe — lacking edge, style, and individuality.
She dreamed of something different. Something with attitude.

That moment became the beginning of AMÉ Bri — a brand for women who want to feel powerful, stylish, and unforgettable on their wedding day.